April Salsbury, or “Apes” to those who know her best and “Knackered Cow” to those who follow her on her Social Media channels, has always loved fashion. Growing up, she spent weekends rummaging through charity shops and car boot sales at a time when this was not exactly deemed fashionable like we think of it today. The thrill of finding something unique has always been the main draw for April, never about following trends but instead finding pieces that feel like you.
When the pandemic hit in 2020, April - working in the heavily hit hospitality sector and being a single mum of four, needed to make ends meet; so she started selling her own unworn clothes on Depop. What began as a practical way to make some extra money, quickly turned into something more.
Before long, April had built a following of 10,000 people on Depop, who appreciated her eye for second-hand fashion and ways of styling but would also frequently reach out to her directly for specific styling advise. She has now taken this on to her Social Media channels, received with equal excitement!
April has since become somewhat of an authority in the space, having been interviewed and featured on the topic for the likes of Harper’s Bazaar, The Telegraph, and Woman Magazine to name just a few.